Our Origins

The most unexpected of places

In the small coastal city of Kanazawa, far from the international airports and crowds of Tokyo and Kyoto, sat an unlikely group of people.

Here, inside an intricate wooden machiya townhouse, sake brewers mingled with designers, gold leaf artists conversed with architects, and kimono silk makers debated with artisans.

They shared a common purpose: sustaining the arts, crafts, and culture of the Kaga region, and of Japan as a whole. Many worked in traditional businesses that had been passed down from generation to generation, for thousands of years. Now it fell upon them to wonder:

How to protect their traditional craft legacies in this modern age?

Kanazawa castle VER.jpg

Who We Are

Raising the bar of Japan travel

Our diverse team is made up of 20 staff members from all over the world. Together we strive to be:

  • Providers of authentic, intimate, and once-in-a lifetime encounters.
  • Active educators introducing Japanese culture and society to travelers in a way that dispels previously held conceptions.
  • A travel company that exceeds expectations and innovates in what the future of Japan travel will be.

Begin your journey with The Art of Travel